Common blogging engines make it simple to create and administer a fully-functional website with minimal technical knowledge. You can publish new pages and posts with a click of a button, and adding new functionality is a matter of downloading a few plug-ins. On the other hand, many users of these platforms make common SEO mistakes, affecting the flow of traffic to their site. Here are a few of them.
First, don’t make the assumption that a new blog will be optimized without any effort needed on your part. The most prevalent blogging engines aren’t terrible for SEO, but there is generally a lot of room for improvement on a fresh installation.
Next, avoid using the software’s standard URL format. The standard settings on most systems will include several ugly numbers in the post URL, including dates and post numbers. In contrast, good SEO practice calls for keywords early in the URL. The simplest solution is to modify the settings so that each post’s address includes all the words from the title of the post.
A third mistake is to neglect meta descriptions. These are the small excerpts that show on search result pages. If these aren’t appealing, users will be less likely to click through to your site. You don’t want to leave it up to the search engine to create the snippet itself, since it generally looks terrible. Some blogging software makes it easy to write meta descriptions with each post, but if yours does not, it is usually easy to add this functionality by downloading a plug-in.
Fourth, pay attention to the amount of internal and external links on each post and page. The benefit of internal links is that they aid search engines’ crawlers to effectively index your whole site. On the other hand, external links show the bots that you are willing to link to authority sites when necessary.
Number five is to permit duplicate content. This can happen if your site is configured to include the same content on multiple pages, especially when your posts are organized by topic or date. This can be often avoided by tweaking your site’s settings. The important thing is that if there is duplicate content, it is only indexed once by search engines.
Next, don’t forget to improve your site’s performance with caching. These will pre-cache important content, resulting in much faster loading times for your users.
The last mistake is mishandling the on-page aspect of your SEO. According to some, this is the most important factor, yet it is often among the most overlooked. Most importantly, you should target a relevant keyword early in your posts, but be sure not to use it too many times.
While SEO can seem daunting at first, it mostly comes down to following a few well established rules.